Insta Grati Virus
Inspirational Quotes on Life :)
Insta Grati Virus - The bottom line is... one DAY at a time. And within each DAY, one step at a time.
Insta Grati Virus
By Colin Dunbar - Insta Grati Virus
From the Site Built It! forum.
(Good read for those starting up a new business, especially online web business).
Where does the Insta Grati Virus killer come from? How does it grow? Is there a cure? It actually develops and grows as result of our own mind set and attitude, and in some ways it's a result of the society we live in. Why do I say the Insta Grati Virus is a killer?
I've seen people's lives ruined as result of this virus, and I've seen businesses destroyed where it's present. It's something that, when left unattended, can run amok in the lives of humans. Interestingly, it's only present in humans - this Insta Grati virus. Ok, what the heck is this Insta Grati virus? Instant Gratification. Wikipedia offers the following (my emphasis):
"Deferred gratification or delayed gratification (as an aspect of emotional intelligence) is the ability of a person to wait for things they want. This trait is arguably critical for life success. Those who lack this trait are said by some to need instant gratification and suffer from poor impulse control." Let's look at the first real example...
Imagine that Donald Trump wants to put up a new skyscraper. It's a given that he's a very wealthy man, and one would think that if he wants something now, he can get it - most of the time. Think of that planned skyscraper. Yes, Mr. Trump can get all the materials, and crew at the drop of a hat, but...
The construction of the building will take an x amount of time, no matter how much he might jump up and down. I heard one of his buildings took 9 to 12 months to complete. Some may say he can throw more money at it - hire more people, equipment, etc., but that would cause costs to rise, and affect his ROI.
Not something Mr. Trump would entertain too happily, I believe.
Now, let's consider if Mr. Trump didn't want to wait the 9 to 12 months, and he said, "Aw, to heck with this, I'm not prepared to wait that long - I'm going to the beach."
Would he be where he is today? I've used Trump in the first example to illustrate that even for a man with his wealth, there are things that take time, and if there is no deferred gratification, nothing comes of it. Ok, we're not in the Trumpian world, so maybe that's not an ideal example.
Let's look at a second example, "closer to home", so to say...
Four years ago George (aged 56) started his own hydraulics business. In the first 2 years, he did everything himself: repair cylinders, make hydraulic hoses, remove pumps or cylinders at clients' sites, collect parts from suppliers - the whole ka boodle.
Why?
He started the business on a shoe string, and there was no venture capital backing - he had to build the business step by step. There were often times when, tired and aching, he would ask if it was worth it. But after a relaxing week-end, he would be re-charged, and raring to go.
Today, four years later...
George has 2 full time staff members, a part-time driver to collect parts, and he owns his own building, a sports car, and a luxury German motorcycle. But above all of this... George and his wife regularly take a break for a long week-end, and take a week's holiday 3 or 4 times a year - in a nutshell George is enjoying life!
Was the little effort, when starting his business, worth it? You betcha! And what if he had wanted everything 4 years ago, instantly? I could cite a lot more examples, but I don't think it's necessary. Right?
Instant gratification doesn't work. Except maybe at the fast food outlet. The following from Ed Sim's blog: "In the broadband world we live in today, the Internet is about instant gratification."
So it's different on the Internet, right? Think again. As Ken (of SBI) said: "Business-wise, it's more virulent on the Net because it FEELS like we should be able to build a successful Web site far faster than build a triplex-for-rent. But it's simply not the case."
The phrase, "the Internet is about instant gratification," ... means instant misery when it comes to building the Internet business.
Remember Ken's words, "We're building a business, not a coffee table." Even when using the state-of-the-art Site Build It!, you will still need to follow a basic business process.
- Find your theme or topic
- Choose a site design
- Create content
- Get links
Takes time. And when the basics are done, and your business foundation is set... It still takes time to build your business.
In the SBI! world, and the CTPM process, there is no place for instant gratification - in fact anywhere in the business world instant gratification does not work (unless you're the owner of a casino). So, how do you cure this killer virus?
Ask yourself this question: "Is the reward of what I'm aiming for worth the time and effort that I am now investing?" And when you ask yourself that question let your imagination wonder - think of the reward - visualize it. The alternative is to imagine discarding that reward for the short-term instant gratification of now. Your SBI! antidote...
- Follow the Action Guide (Video and printed copy).
- Brainstorm (PLEASE, don't rush this - if you're stuck come to the Forums and ask).
- Site Blueprint (Develop an effective site structure).
- Create original, unique content (Text, graphics, audio, and video - think what is applicable to your site).
- TNT HQ (I suggest printing a copy of the TNT HQ site map - there is a gold mine of knowledge here).
- SBI! Forums (What can I say...?).
If we look at the greatest teacher there is, we don't find any form of instant gratification. The teacher?
Mother Nature
Think of a child. It takes 9 months for a child to be born. And when the child is premature, there are often problems, sometimes even fatal, unfortunately. Instant gratification doesn't work.
Ken offers the pearl of advice: "The bottom line is... one DAY at a time. And within each DAY, one step at a time." Keep that constantly in your mind and before you know it - without even consciously trying you will have beaten the Insta Grati Virus for good!
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